OUR CAPITALS

Stakeholder Engagements

OUR CAPITALS

Stakeholder Engagements

Local and International Health and Transfusion Medicine Organisations

WHO, Sub-Saharan PBM group, NICD, SABM, SAGES, VITALANT, SACEMA

Metrics used to measure quality of relationships: Number of: Publications, Abstracts, Book chapters, Guidelines, Formal collaborations, Grants received

Management’s assessment of current relationship: Good | Desired Relationship: Trusted | Responsible: Executive management

Stakeholder Needs, Interests and Expectations

  • Better understanding of African and resource constrained countries’ transfusion medicine needs
  • Appreciation of the role of blood transfusion services as a cornerstone of healthcare delivery in South Africa
  • Input from SANBS in developing transfusion medicine-related guidelines

Key Risks

  • Lack of SANBS representation in key local and international decision-making affecting blood service delivery
  • Inability to influence the strategic vision of organisations affecting blood service delivery

Opportunities

  • Research collaborations
  • Improve SANBS reputation as a centre of excellence globally
  • Continuous quality improvement through participation in expert committees

SANBS Response

Ongoing Engagement
  • Actively encourage participation of employees in many working parties, societies and organisations
  • Supporting employees to take leading roles in the various organisations
  • RAD Academy
  • Academic collaborations
  • Dual career pathway
  • Research collaborations

Status of Current Engagements

  • SANBS are members of several international societies, expert committees and working parties
  • Collectively, SANBS employees continue to contribute to multiple international peer-reviewed publications
  • Participated in the African Blood Regulators Forum
  • Participated in a WHO working group established in FY21 to address PBM implementation in Africa as part of the “WHO Action framework to advance universal access to safe, effective and quality assured blood products”
  • SANBS employees authored and co-authored four chapters in the AABB-led “Global perspectives and practices in Transfusion Medicine” book
  • SANBS in collaboration with UFS implemented the first short learning course on Patient Blood Management for doctors in Africa during 2023
  • Collaborated with NICD on sero-surveillance studies of Covid-19 and ongoing discussions around other potential public health respiratory viruses

Media

Metrics used to measure quality of relationships: Track positive and negative coverage by surveying the media routinely used, Measure Net Tonality to track positive/negative trend in the media, Active social media listening through media monitoring tool

Management’s assessment of current relationship: Good | Desired Relationship: Trusted | Responsible: Executive management

Stakeholder Needs, Interests and Expectations

  • Reputation/goodwill
  • Education and awareness
  • Accurate and effective communication
  • Public image

Key Risks

  • Negative publicity
  • Poor brand value and reputation
  • Poor communications to stakeholders

Opportunities

  • Positive brand value
  • Increased positive coverage
  • Free airtime – social media platforms
  • Bloggers

SANBS Response

Ongoing Engagement
  • Formal media strategy
  • Crisis Communication to address risk based on the merits of each incident
  • Holding statements and responses
  • Communication plan and delegated spokespersons
  • Social media policy
  • Thought leadership programme
  • Authentic brand ambassadors

Status of Current Engagements

  • Continuous media engagement in the last year
  • Tier 1 and Tier 2 media relationships favourable
  • Social media specialist appointed for dedicated attention to expanding social media presence and increasing engagement using these platforms
  • Increasing PR value
  • Media lists compiled and referenced on the database

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